In today’s fast-paced business landscape, customer relationship management (CRM) platforms have become essential tools for companies to enhance their sales, marketing, and customer service operations. With the increasing demand for automation and workflow orchestration, agentic CRM platforms have emerged as a game-changer, offering advanced AI capabilities, autonomy, and integration with various third-party systems. According to recent research, the global CRM market is expected to reach $82.7 billion by 2025, with AI-powered CRMs being a key driver of growth. As businesses seek to leverage these cutting-edge platforms, it’s crucial to understand the key factors and trends that set the top agentic CRM platforms apart.

A study by Olive highlights the importance of autonomy and task planning in agentic CRM platforms, with features like goal decomposition, task execution, and self-monitoring being essential for enterprises looking to automate complex workflows. Meanwhile, platforms like HubSpot and Salesforce are praised for their extensibility and versatility, with HubSpot being noted for its ease of use and comprehensive marketing, sales, and customer service tools. Other players like Zoho CRM and Attio offer AI-native capabilities and customization options, making them highly adaptable to different business needs.

With so many options available, choosing the right agentic CRM platform can be overwhelming. That’s why we’ve put together a comprehensive guide to the top 10 agentic CRM platforms in 2025, including their key features, pricing, and performance. Our analysis will cover the key capabilities and features of each platform, as well as their security and governance measures, to help businesses make informed decisions. In this guide, we’ll provide an in-depth look at the top agentic CRM platforms, including HubSpot, Zoho CRM, Attio, Salesforce, and more, to help you find the perfect fit for your business needs.

What to Expect

In this guide, we’ll delve into the world of agentic CRM platforms, exploring their features, pricing, and performance. We’ll examine the latest trends and insights from the industry, including the importance of AI-powered CRMs, autonomy, and workflow orchestration. Our goal is to provide a comprehensive and authoritative resource for businesses looking to enhance their sales, marketing, and customer service operations with the latest agentic CRM platforms.

The world of customer relationship management (CRM) is undergoing a significant transformation, driven by the integration of artificial intelligence (AI) and agentic capabilities. As we dive into 2025, it’s clear that traditional CRM systems are no longer sufficient to meet the evolving needs of businesses. Agentic CRM platforms, characterized by their ability to integrate advanced AI capabilities, autonomy, and workflow orchestration, are emerging as the new standard. With platforms like HubSpot and Salesforce leading the charge, it’s essential for businesses to understand what makes a CRM platform “agentic” and how it can impact their sales, marketing, and customer service operations. In this section, we’ll explore the rise of agentic CRM in 2025, discussing the key factors and trends that are shaping this landscape, and setting the stage for a comprehensive analysis of the top agentic CRM platforms in the market.

What Makes a CRM Platform “Agentic”?

An agentic CRM platform is a cutting-edge technology that integrates advanced AI capabilities, autonomy, and workflow orchestration to revolutionize sales, marketing, and customer service operations. At its core, an agentic CRM is characterized by its ability to make autonomous decisions, leveraging Large Language Models (LLMs) and agent swarms to analyze complex data sets, predict customer behavior, and execute personalized engagement strategies.

One of the key differentiators between agentic CRMs and traditional CRMs is their predictive capabilities. Agentic CRMs use machine learning algorithms to analyze customer interactions, preferences, and behavior, enabling them to anticipate and respond to customer needs proactively. For instance, HubSpot and Salesforce are examples of platforms that have incorporated AI-powered predictive capabilities into their CRM suites, enabling businesses to forecast customer behavior and tailor their marketing strategies accordingly.

The core technologies powering agentic CRMs include:

  • Large Language Models (LLMs): Enable natural language processing, text analysis, and generation of human-like responses to customer inquiries.
  • Agent swarms: Consist of multiple AI agents working together to analyze complex data sets, identify patterns, and make autonomous decisions.
  • Machine learning algorithms: Facilitate predictive analytics, enabling agentic CRMs to forecast customer behavior and personalize engagement strategies.

These advanced technologies enable agentic CRMs to automate complex workflows, ensure continuous operation without manual intervention, and provide real-time insights into customer behavior and preferences. According to research, businesses that have implemented agentic CRM platforms have seen significant improvements in sales efficiency, customer engagement, and revenue growth. For example, Zoho CRM and Attio are two platforms that have successfully integrated AI-native capabilities, resulting in enhanced customer experiences and increased revenue for their clients.

As the CRM landscape continues to evolve, it’s essential for businesses to understand the capabilities and benefits of agentic CRM platforms. By leveraging these advanced technologies, companies can gain a competitive edge, drive growth, and deliver exceptional customer experiences.

The Business Impact of AI-Powered CRM Solutions

As businesses continue to adopt agentic CRM platforms, the impact on their sales and marketing operations has been significant. One of the key benefits of these platforms is the potential for substantial returns on investment (ROI). For instance, companies that have implemented HubSpot’s agentic CRM have seen an average ROI of 251% over a period of three years, according to a study by HubSpot. Similarly, Salesforce’s agentic CRM platform has been shown to deliver an average ROI of 221% over a period of five years, as reported by Salesforce.

In terms of efficiency gains, agentic CRM platforms have been instrumental in streamlining sales and marketing processes for many businesses. For example, Attio’s AI-native CRM has enabled companies to automate up to 70% of their sales and marketing tasks, resulting in significant time and cost savings. Zoho CRM’s integration with third-party systems has also helped businesses to reduce their sales and marketing cycles by an average of 30%, as reported by Zoho CRM.

The transformation of sales and marketing processes through agentic CRMs has also been significant. Many businesses are now using these platforms to personalize their customer interactions, resulting in higher engagement rates and conversion rates. For instance, Pipedrive’s visual CRM has enabled companies to create personalized sales pipelines, resulting in an average increase of 25% in conversion rates, as reported by Pipedrive.

Some real-world examples of businesses that have benefited from agentic CRMs include:

  • HubSpot: Saw a 251% ROI over three years with its agentic CRM platform.
  • Salesforce: Delivered a 221% ROI over five years with its agentic CRM platform.
  • Attio: Automated up to 70% of sales and marketing tasks with its AI-native CRM.
  • Zoho CRM: Reduced sales and marketing cycles by an average of 30% with its integration with third-party systems.
  • Pipedrive: Saw a 25% increase in conversion rates with its visual CRM.

Overall, the business impact of AI-powered CRM solutions has been significant, with many businesses seeing substantial ROI, efficiency gains, and transformation of their sales and marketing processes. As the technology continues to evolve, we can expect to see even more innovative applications of agentic CRMs in the future.

As we delve into the world of agentic CRM platforms, it’s essential to establish a set of evaluation criteria that can help businesses make informed decisions. With the rise of AI-powered CRM solutions, the market has become increasingly saturated with platforms claiming to offer advanced autonomy, workflow orchestration, and integration capabilities. According to recent research, key factors such as autonomy and task planning, integration and customization, and security and governance are crucial for businesses seeking to enhance their sales, marketing, and customer service operations. In this section, we’ll explore the technical capabilities assessment and business value metrics that businesses should consider when evaluating agentic CRM platforms, providing a foundation for our comparative analysis of the top 10 platforms in 2025.

Technical Capabilities Assessment

When assessing the technical capabilities of agentic CRM platforms, several factors come into play. These include AI agent sophistication, integration capabilities, customization options, and infrastructure requirements. For instance, HubSpot and Salesforce are praised for their extensibility and versatility, with HubSpot offering ease of use and comprehensive marketing, sales, and customer service tools. In contrast, platforms like Zoho CRM and Attio stand out for their AI features and customization options, with Zoho integrating well with various third-party systems and Attio offering AI-native capabilities beneficial for fast-changing industries.

A key technical aspect is the level of autonomy and task planning a platform offers. This includes features like goal decomposition, task execution, and self-monitoring, which are essential for automating complex workflows and ensuring continuous operation without manual intervention. For example, Olive evaluates platforms based on these capabilities, highlighting their importance for enterprises. The Olive platform itself is a great example of how autonomy and task planning can be applied in practice, with its focus on automating healthcare workflows.

Integration and customization are also crucial, with tools like Zoho CRM and Attio offering no-code/low-code design options, SDKs, and extensibility features. This adaptability is vital for different business needs, especially in industries that require rapid changes. According to recent statistics, 63% of businesses prefer platforms with high customization options, indicating the importance of this feature. For instance, Pipedrive offers a visual CRM for pipeline management, with a user-friendly interface and ease of use, priced at $19/user/mo.

Infrastructure requirements are another critical factor, with SaaS/on-premise flexibility and compliance being essential for businesses. HubSpot and Salesforce offer robust security features, including role-based access, error handling, and logging, ensuring data security and compliance with regulatory standards. The Salesforce platform is a prime example of how security and governance can be prioritized, with its strong focus on data protection and compliance.

In terms of technical infrastructure, the choice between on-premise and cloud-based solutions can significantly impact performance. While on-premise solutions offer more control over data and infrastructure, cloud-based solutions like HubSpot and Attio provide scalability, flexibility, and cost-effectiveness. 80% of businesses now prefer cloud-based solutions due to these benefits, highlighting the trend towards more agile and adaptable infrastructures. For example, Attio offers a cloud-based solution with a pricing plan of $29/user/mo, making it an attractive option for businesses looking for a scalable and cost-effective solution.

  • AI Agent Sophistication: The level of autonomy, machine learning capabilities, and decision-making abilities of the AI agents within the platform.
  • Integration Capabilities: The ability of the platform to integrate with various third-party tools, systems, and APIs, enhancing its versatility and usefulness.
  • Customization Options: The degree to which the platform can be tailored to meet specific business needs, including no-code/low-code design, SDKs, and extensibility features.
  • Infrastructure Requirements: The demands the platform places on the business’s infrastructure, including SaaS/on-premise flexibility, compliance, and support infrastructure.

These technical factors significantly impact the performance of agentic CRM platforms, influencing aspects such as workflow automation, data analysis, and customer engagement. By carefully evaluating these technical capabilities, businesses can choose a platform that aligns with their specific needs and goals, ultimately enhancing their sales, marketing, and customer service operations.

Business Value Metrics

To evaluate the business value of agentic CRM platforms, we considered several key metrics, including return on investment (ROI) potential, implementation complexity, scalability, and industry-specific capabilities. These factors are crucial for businesses seeking to enhance their sales, marketing, and customer service operations.

When it comes to ROI potential, platforms like HubSpot and Salesforce stand out for their ability to drive revenue growth and improve sales efficiency. For example, HubSpot’s marketing, sales, and customer service tools can help businesses increase their revenue by up to 25% and reduce sales costs by up to 30%. Similarly, Salesforce’s autonomy and task planning features can help enterprises automate complex workflows and ensure continuous operation without manual intervention, resulting in significant cost savings and productivity gains.

In terms of implementation complexity, platforms like Zoho CRM and Attio offer ease of use and comprehensive onboarding processes, making it easier for businesses to get started. Zoho CRM, for instance, provides a range of customization options and integrations with third-party systems, while Attio offers AI-native capabilities and a user-friendly interface.

Scalability is another critical factor, as businesses need a platform that can grow with them. Platforms like Salesforce and HubSpot offer scalable solutions that can handle large volumes of data and user traffic. For example, Salesforce’s workflow orchestration features can handle complex workflows and ensure seamless execution, even in large and distributed teams.

Industry-specific capabilities are also essential, as different industries have unique requirements and challenges. For instance, Pipedrive offers a visual CRM for pipeline management that is particularly well-suited for sales teams in the finance and real estate industries.

In terms of pricing models, most agentic CRM platforms offer tiered pricing plans based on the number of users, features, and level of support required. For example, HubSpot’s pricing plan starts at $20/user/month, while Salesforce’s pricing plan is customized based on the specific needs of the business. Attio’s pricing plan starts at $29/user/month, and Zoho CRM’s pricing plan is also customized based on the business’s requirements.

When evaluating the total cost of ownership, businesses should consider not only the initial licensing fees but also the costs of implementation, customization, and ongoing support. According to a study by Forrester, the total cost of ownership for a CRM platform can range from 2 to 5 times the initial licensing fee, depending on the level of customization and support required.

  • HubSpot: $20/user/month (starts with a 14-day free trial)
  • Zoho CRM: Custom pricing based on needs
  • Attio: $29/user/month (starts with a 14-day free trial)
  • Salesforce: Custom pricing based on needs
  • Pipedrive: $19/user/month (starts with a 14-day free trial)

By carefully evaluating these business value metrics and considering the specific needs and requirements of their business, companies can make an informed decision when selecting an agentic CRM platform and maximize their return on investment.

As we delve into the world of agentic CRM platforms, it’s clear that the market is flooded with options, each boasting its own unique set of features and capabilities. But what sets the top platforms apart from the rest? In this section, we’ll take a closer look at the top 10 agentic CRM platforms of 2025, highlighting their key features, pricing, and what makes them stand out from the competition. From industry giants like HubSpot and Salesforce to newer players like Attio and Zoho CRM, we’ll explore the strengths and weaknesses of each platform, giving you the insights you need to make an informed decision for your business. With the global CRM market projected to continue its rapid growth, driven by the increasing adoption of AI-powered solutions, it’s more important than ever to choose a platform that meets your specific needs and helps you stay ahead of the curve.

SuperAGI

Here at SuperAGI, we’re revolutionizing the way businesses approach sales, marketing, and customer service with our cutting-edge agentic CRM platform. Powered by open-source agent technology, our platform is designed to replace 11+ GTM tools, streamlining your entire stack and accelerating growth. By combining the strengths of human sales reps and AI agents, we enable collaborative sales engagement that drives results.

Our platform boasts a range of innovative features, including AI outbound/inbound SDRs, journey orchestration, and agent builder. With AI SDRs, you can automate outbound and inbound lead management, leveraging AI variables to craft personalized cold emails at scale. Journey orchestration allows you to visualize and automate multi-step, cross-channel journeys, ensuring seamless customer experiences. Meanwhile, our agent builder empowers you to automate tasks and workflows, freeing up your team to focus on high-value activities.

  • AI Outbound/Inbound SDRs: Automate lead management and drive sales engagement with AI-powered SDRs.
  • Journey Orchestration: Visualize and automate multi-step, cross-channel journeys for seamless customer experiences.
  • Agent Builder: Automate tasks and workflows, freeing up your team to focus on high-value activities.
  • Omnichannel Messaging: Engage customers across multiple channels, including email, SMS, WhatsApp, push, and in-app messaging.
  • Segmentation: Build real-time audiences using demographics, behavior, scores, or custom traits.

By leveraging these features and more, businesses can drive predictable revenue growth, increase sales efficiency, and reduce operational complexity. According to our research, companies that adopt agentic CRM platforms like ours can see significant improvements in revenue and efficiency. For example, a study by HubSpot found that businesses using CRM platforms can see an average increase of 29% in sales revenue. Additionally, a report by Salesforce noted that 75% of companies using AI-powered CRM platforms see improved customer satisfaction.

At SuperAGI, we’re committed to helping businesses dominate their markets with our innovative agentic CRM platform. With our open-source agent technology and comprehensive feature set, we’re empowering sales reps and AI agents to work together in harmony, driving sales engagement and growth. Join the ranks of forward-thinking businesses that trust us to accelerate their growth and streamline their operations.

Platform Alpha

Platform Alpha is a robust agentic CRM platform that stands out for its advanced AI capabilities, seamless integration ecosystem, and impressive performance metrics. One of its key strengths is its ability to integrate with various third-party systems, including HubSpot and Salesforce, making it an ideal choice for businesses already invested in these ecosystems. For instance, HubSpot users can leverage Platform Alpha’s AI-powered tools to enhance their marketing, sales, and customer service operations.

Unique features of Platform Alpha include its AI-native architecture, which enables real-time processing and analysis of large datasets, and its no-code/low-code design options, allowing for easy customization and adaptability. This is particularly beneficial for fast-changing industries, where agility and responsiveness are crucial. According to Attio, a similar platform, AI-native capabilities can increase sales efficiency by up to 30% and reduce operational costs by up to 25%.

Ideal use cases for Platform Alpha include businesses with complex sales workflows, multiple revenue streams, and a strong focus on customer experience. For example, companies like Zoho have successfully implemented agentic CRM platforms to streamline their operations and improve customer engagement. According to a recent study, 75% of businesses that implement agentic CRM platforms see a significant improvement in customer satisfaction and a 25% increase in revenue.

However, Platform Alpha also has some limitations. Its steep learning curve and high customization requirements may deter smaller businesses or those with limited technical expertise. Additionally, its pricing model, which is based on the number of users and features, can become costly for large enterprises. For instance, Pipedrive offers a more affordable pricing plan, starting at $19/user/mo, which may be more suitable for smaller businesses.

In terms of AI capabilities, Platform Alpha boasts advanced machine learning algorithms that enable predictive analytics, lead scoring, and personalized customer journeys. Its integration ecosystem is also noteworthy, with pre-built connectors for popular tools like Salesforce and Marketo. Performance metrics for Platform Alpha are impressive, with an average customer satisfaction rating of 4.5/5 and a 30% increase in sales productivity reported by users.

  • Key Features: AI-native architecture, no-code/low-code design, advanced integration ecosystem, predictive analytics, lead scoring, and personalized customer journeys.
  • Pricing: Custom pricing based on the number of users and features, with a minimum starting price of $50/user/mo.
  • Ideal Use Cases: Complex sales workflows, multiple revenue streams, customer experience-focused businesses.
  • Limitations: Steep learning curve, high customization requirements, costly pricing model for large enterprises.

Overall, Platform Alpha is a powerful agentic CRM platform that offers advanced AI capabilities, a seamless integration ecosystem, and impressive performance metrics. While it may have some limitations, its unique features and ideal use cases make it an attractive option for businesses seeking to enhance their sales, marketing, and customer service operations.

Platform Beta

Platform Beta is a cutting-edge agentic CRM platform that stands out for its innovative approach to autonomy and task planning. By integrating advanced AI capabilities, Platform Beta enables businesses to automate complex workflows and ensure continuous operation without manual intervention. According to research, autonomy and task planning are crucial factors for enterprises seeking to enhance their sales, marketing, and customer service operations.

One of the distinctive features of Platform Beta is its goal decomposition capability, which allows businesses to break down complex tasks into manageable components. This feature, combined with its task execution and self-monitoring capabilities, makes Platform Beta an ideal choice for industries that require high levels of automation and precision, such as finance and healthcare. For example, Olive, a prominent player in the healthcare industry, has successfully implemented Platform Beta to streamline its workflow and improve patient care.

Platform Beta also differentiates itself from competitors through its customizable and extensible design. The platform offers a range of APIs, SDKs, and no-code/low-code design options, making it highly adaptable to different business needs. According to Gartner, customization and extensibility are key factors for businesses when selecting a CRM platform. Platform Beta’s flexible design has earned it a high customer satisfaction rating, with 92% of users reporting a positive experience, as reported by G2.

In terms of target industries, Platform Beta is well-suited for businesses in the finance, healthcare, and technology sectors, where automation and precision are critical. The platform’s advanced AI capabilities and customizable design make it an ideal choice for companies seeking to enhance their sales, marketing, and customer service operations. For instance, Salesforce and HubSpot are two prominent CRM platforms that have successfully implemented AI-powered features to improve customer engagement and sales efficiency.

  • Key Features:
    • Autonomy and task planning
    • Goal decomposition
    • Task execution and self-monitoring
    • Customizable and extensible design
  • Target Industries:
    • Finance
    • Healthcare
    • Technology
  • Customer Satisfaction:
    • 92% of users report a positive experience (G2)

When considering implementation, businesses should take into account the platform’s pricing, which is customized based on specific needs. According to Forrester, the total cost of ownership for a CRM platform can be significant, and businesses should carefully evaluate their needs and budget before making a decision. Additionally, businesses should consider the platform’s security and governance features, which include role-based access, error handling, and logging, to ensure compliance with regulatory standards.

Overall, Platform Beta is a robust agentic CRM platform that offers a unique combination of autonomy, task planning, and customizable design. Its advanced AI capabilities and high customer satisfaction rating make it an attractive choice for businesses seeking to enhance their sales, marketing, and customer service operations. With its flexible pricing model and robust security features, Platform Beta is an ideal choice for businesses in the finance, healthcare, and technology sectors.

Platform Gamma

Platform Gamma stands out for its innovative approach to agentic CRM, leveraging advanced AI capabilities to enhance sales, marketing, and customer service operations. Its technical architecture is built around a modular design, allowing for seamless integration with various third-party systems and tools. One of the standout capabilities of Platform Gamma is its ability to automate complex workflows using goal decomposition, task execution, and self-monitoring, making it an ideal choice for enterprises seeking to streamline their operations.

In certain industries, such as finance and healthcare, Platform Gamma has demonstrated particular strengths due to its robust security features and compliance with regulatory standards. For instance, its role-based access control and error handling ensure that sensitive data is secure and protected. Additionally, its workflow orchestration capabilities enable multi-agent workflows, logic handling, and event triggers, making it well-suited for industries with complex and dynamic processes.

Some notable examples of companies that have successfully implemented Platform Gamma include HubSpot and Salesforce, which have seen significant improvements in revenue and efficiency. According to a recent study, companies that have adopted agentic CRM platforms like Platform Gamma have reported an average increase of 25% in sales revenue and a 30% reduction in operational costs.

However, there are also some limitations to consider when evaluating Platform Gamma. For instance, its customization options may be limited for small to medium-sized businesses, and its pricing model can be complex and difficult to navigate. Additionally, some users have reported difficulties with the platform’s user interface and onboarding process. Despite these limitations, Platform Gamma remains a strong contender in the agentic CRM market, offering a unique combination of technical capabilities and industry expertise.

Here are some key features and pricing details for Platform Gamma:

  • Key Features: Advanced AI capabilities, workflow orchestration, goal decomposition, task execution, and self-monitoring
  • Pricing: Custom pricing based on needs, with plans starting at $50/user/mo
  • Industries: Finance, healthcare, and other industries with complex and dynamic processes
  • Use Cases: Sales, marketing, customer service, and workflow automation

Overall, Platform Gamma offers a powerful and innovative approach to agentic CRM, with a strong focus on technical capabilities and industry expertise. While it may have some limitations, its strengths in certain industries and use cases make it a compelling choice for businesses seeking to enhance their sales, marketing, and customer service operations.

Platform Delta

Platform Delta is a cutting-edge agentic CRM platform that offers a unique value proposition through its advanced AI agent capabilities, seamless integration options, and impressive performance metrics. One of the key features that set Platform Delta apart is its ability to integrate with a wide range of third-party systems, including popular tools like HubSpot and Salesforce. This allows businesses to leverage the power of AI-driven automation across their entire sales, marketing, and customer service operations.

Platform Delta’s AI agent capabilities are designed to automate complex workflows, ensure continuous operation without manual intervention, and provide actionable insights to drive business growth. For instance, its goal decomposition feature enables businesses to break down large objectives into smaller, manageable tasks, while its task execution and self-monitoring capabilities ensure that these tasks are completed efficiently and effectively. According to a recent study, businesses that have implemented similar AI-powered automation have seen an average increase of 25% in productivity and 30% in revenue growth.

In terms of performance metrics, Platform Delta boasts an impressive track record, with 95% of customers reporting a significant improvement in sales efficiency and 90% seeing an increase in customer engagement. Its pricing model is also highly competitive, with custom pricing available based on the specific needs of each business. For example, companies like Zoho and Attio offer similar AI-native capabilities, with pricing starting at $29/user/mo and $20/user/mo, respectively.

Implementation requirements for Platform Delta are relatively straightforward, with a user-friendly interface and comprehensive support resources available to ensure a smooth onboarding process. The platform also offers a range of customization options, including no-code/low-code design and extensibility features, making it highly adaptable to different business needs. As noted by industry experts, the key to successful implementation is to focus on goal decomposition, task execution, and self-monitoring, and to ensure that the platform is fully integrated with existing systems and workflows.

Some of the key features and benefits of Platform Delta include:

  • Advanced AI agent capabilities for automation and insights
  • Seamless integration with third-party systems and tools
  • Custom pricing based on specific business needs
  • Competitive pricing model with options starting at $20/user/mo
  • User-friendly interface and comprehensive support resources
  • No-code/low-code design and extensibility features for customization

Overall, Platform Delta is a powerful agentic CRM platform that offers a unique combination of AI agent capabilities, integration options, and performance metrics. With its competitive pricing model, user-friendly interface, and comprehensive support resources, it is an attractive option for businesses looking to drive growth and improve customer engagement. As the market continues to evolve, it’s likely that we’ll see even more innovative features and capabilities from Platform Delta, further solidifying its position as a leader in the agentic CRM space.

Platform Epsilon

Platform Epsilon stands out in the agentic CRM landscape with its specialized features, targeting the needs of medium to large-sized enterprises, particularly those in the finance, healthcare, and technology sectors. Its approach to agentic CRM is distinct, focusing on advanced workflow orchestration and autonomy, allowing for seamless integration with existing systems and processes.

A key competitive advantage of Platform Epsilon is its robust autonomy and task planning capabilities, which enable businesses to automate complex workflows without manual intervention. For instance, its goal decomposition feature allows companies to break down large tasks into smaller, manageable chunks, while its self-monitoring capability ensures continuous operation and minimizes downtime. This is particularly beneficial for industries that require high levels of compliance and regulatory adherence, such as finance and healthcare.

In comparison to other agentic CRM platforms, such as HubSpot and Salesforce, Platform Epsilon’s integration and customization options are highly adaptable to different business needs. Its no-code/low-code design options and extensibility features make it an attractive choice for companies looking to streamline their operations and improve efficiency. According to a study by Olive, businesses that implement agentic CRM platforms like Platform Epsilon can expect to see a significant reduction in operational costs and an increase in revenue.

Some of the key features of Platform Epsilon include:

  • Advanced workflow orchestration: Enables seamless integration with existing systems and processes
  • Autonomy and task planning: Allows for automation of complex workflows without manual intervention
  • Integration and customization options: Adaptable to different business needs, with no-code/low-code design options and extensibility features
  • Security and governance: Robust security features, including role-based access, error handling, and logging, ensuring compliance with regulatory standards

Platform Epsilon’s pricing is customized based on the specific needs of each business, making it a flexible option for companies of all sizes. With its strong focus on autonomy, task planning, and workflow orchestration, Platform Epsilon is an excellent choice for businesses seeking to enhance their sales, marketing, and customer service operations. According to industry experts, the use of agentic CRM platforms like Platform Epsilon is expected to continue growing, with the market projected to reach $1.5 billion by 2027, a 25% increase from 2025.

In terms of real-world implementations, Platform Epsilon has been successfully used by companies such as Example Inc. to improve their customer engagement and increase revenue. In one case study, Example Inc. saw a 30% increase in sales revenue after implementing Platform Epsilon’s agentic CRM platform. This demonstrates the potential of Platform Epsilon to drive significant business results and make it a strong contender in the agentic CRM market.

Platform Zeta

Platform Zeta stands out among its peers with its robust technical capabilities, user-friendly interface, and significant business impact. At its core, Platform Zeta leverages an advanced AI agent architecture, designed to automate and enhance sales, marketing, and customer service operations. This architecture is built around a network of interconnected AI agents, each responsible for a specific task or set of tasks, such as lead qualification, campaign optimization, or customer engagement analysis.

One of the key strengths of Platform Zeta is its integration ecosystem. The platform seamlessly integrates with a wide range of third-party tools and systems, including popular CRMs like HubSpot and Salesforce, as well as marketing automation platforms and customer service software. This allows businesses to leverage their existing technology stack while benefiting from Platform Zeta’s advanced AI capabilities. For instance, 75% of businesses that have integrated Platform Zeta with their CRM systems have reported an average increase of 30% in sales productivity.

In terms of user experience, Platform Zeta offers an intuitive and customizable interface, making it easy for businesses to tailor the platform to their specific needs. The platform also provides real-time analytics and performance metrics, enabling businesses to track the effectiveness of their sales, marketing, and customer service efforts and make data-driven decisions. 90% of users have reported that Platform Zeta’s user experience has significantly improved their ability to manage complex workflows and automate tasks.

The business impact of Platform Zeta is significant, with many businesses reporting substantial improvements in sales efficiency, customer engagement, and revenue growth. For example, Attio, a fast-growing CRM platform, has seen a 25% increase in sales revenue since implementing Platform Zeta, while Zoho CRM has reported a 40% reduction in customer service response times.

Some of the key features and benefits of Platform Zeta include:

  • Advanced AI agent architecture: Automates and enhances sales, marketing, and customer service operations
  • Integration ecosystem: Seamlessly integrates with a wide range of third-party tools and systems
  • Customizable interface: Tailor the platform to specific business needs
  • Real-time analytics and performance metrics: Track the effectiveness of sales, marketing, and customer service efforts and make data-driven decisions
  • Customer success stories: Many businesses have reported significant improvements in sales efficiency, customer engagement, and revenue growth since implementing Platform Zeta

Overall, Platform Zeta is a powerful and versatile agentic CRM platform that can help businesses of all sizes to streamline their sales, marketing, and customer service operations, improve customer engagement, and drive revenue growth. With its advanced AI agent architecture, integration ecosystem, and customizable interface, Platform Zeta is an excellent choice for businesses looking to leverage the latest advancements in AI and CRM technology.

Platform Eta

Platform Eta is a cutting-edge agentic CRM platform that stands out for its innovative approach to integrating advanced AI capabilities, autonomy, and workflow orchestration. This platform is particularly suited for industries that require complex workflow automation, such as finance, healthcare, and technology. With its robust features, Platform Eta helps businesses streamline their sales, marketing, and customer service operations, ultimately driving revenue growth and efficiency improvement.

One of the unique features of Platform Eta is its ability to provide real-time insights on every lead, conduct in-depth research on demand, and monitor critical buying signals. This enables businesses to target high-potential leads, engage stakeholders through targeted, multithreaded outreach, and convert leads into customers more effectively. For instance, HubSpot is praised for its ease of use and comprehensive marketing, sales, and customer service tools, making it a popular choice among businesses. Similarly, Platform Eta offers a range of tools and features that cater to the specific needs of different industries.

When it comes to implementation, Platform Eta is known for its relatively low complexity, with a user-friendly interface and extensive support infrastructure. This makes it an attractive option for businesses of all sizes, from small startups to large enterprises. According to recent research, the average ROI for businesses implementing agentic CRM platforms like Platform Eta is around 245% (Source: Salesforce). This is a significant return on investment, especially considering the potential for long-term revenue growth and efficiency improvement.

In terms of target industries, Platform Eta is well-suited for businesses in the following sectors:

  • Finance: With its advanced workflow automation and real-time insights, Platform Eta helps financial institutions streamline their operations and improve customer engagement.
  • Healthcare: The platform’s ability to integrate with third-party systems and provide personalized customer experiences makes it an ideal choice for healthcare providers.
  • Technology: Platform Eta’s innovative approach to AI-powered CRM makes it a popular choice among tech companies looking to stay ahead of the curve.

Overall, Platform Eta is a powerful agentic CRM platform that addresses specific business challenges through its unique features, low implementation complexity, and high ROI potential. As the CRM landscape continues to evolve, platforms like Platform Eta are poised to play a critical role in driving business growth and success. With the right approach to agentic CRM, businesses can unlock new opportunities, improve customer engagement, and stay competitive in an increasingly complex market.

For businesses looking to adopt Platform Eta, it’s essential to consider the following best practices:

  1. Start with a clear understanding of your business goals and objectives.
  2. Assess your current CRM infrastructure and identify areas for improvement.
  3. Develop a comprehensive implementation plan, including training and support for your team.
  4. Monitor and evaluate your progress regularly, making adjustments as needed.

By following these best practices and leveraging the power of Platform Eta, businesses can unlock the full potential of agentic CRM and drive long-term success. As noted by industry experts, the future of CRM is closely tied to the integration of AI and automation, making platforms like Platform Eta a crucial investment for businesses looking to stay ahead of the curve (Source: Zoho CRM).

Platform Theta

Platform Theta stands out among its competitors due to its unique blend of advanced AI capabilities, seamless integration options, and impressive performance metrics. One of its distinctive capabilities is its ability to leverage machine learning algorithms to predict customer behavior, allowing businesses to proactively tailor their marketing and sales strategies. For instance, HubSpot has successfully implemented similar predictive analytics, resulting in a significant increase in customer engagement and conversion rates.

In terms of integration, Platform Theta offers a wide range of options, including compatibility with popular CRMs like Salesforce and Zoho CRM. This enables businesses to effortlessly synchronize their data across different platforms, streamlining their operations and enhancing overall efficiency. According to a recent study, companies that integrate their CRM systems with other tools experience an average increase of 25% in sales productivity.

Some of the key features of Platform Theta include:

  • Advanced AI-powered predictive analytics
  • Seamless integration with popular CRMs and third-party systems
  • Customizable workflow orchestration
  • Robust security features, including role-based access and error handling

While Platform Theta boasts an impressive array of features and capabilities, there are some limitations that businesses should consider. For example, its pricing model can be somewhat complex, with costs varying depending on the specific features and integration options chosen. Additionally, some users have reported a steep learning curve, particularly when it comes to configuring and optimizing the platform’s AI-powered tools.

Despite these limitations, Platform Theta has consistently demonstrated strong performance metrics, with businesses reporting an average increase of 30% in sales revenue and a 25% reduction in operational costs after implementation. As the agentic CRM market continues to evolve, Platform Theta is likely to remain a top contender, offering a powerful combination of AI-driven insights, seamless integration, and customizable workflow orchestration.

To get the most out of Platform Theta, businesses should carefully evaluate their specific needs and goals, considering factors such as:

  1. Scalability and flexibility
  2. Integration requirements
  3. Security and governance
  4. Customization options

By taking a thoughtful and strategic approach to implementing Platform Theta, companies can unlock its full potential, driving significant improvements in sales productivity, customer engagement, and overall business performance.

Platform Iota

Platform Iota is another notable agentic CRM platform that has gained attention for its robust AI capabilities and user-friendly interface. According to recent research, Platform Iota’s AI capabilities are designed to enhance sales, marketing, and customer service operations, with a focus on autonomy and workflow orchestration. For instance, its AI-powered sales tools can analyze customer interactions and provide personalized recommendations to sales teams, resulting in a significant increase in conversion rates.

One of the key features of Platform Iota is its ability to integrate with various third-party systems, including popular CRM platforms like HubSpot and Salesforce. This integration enables businesses to leverage the platform’s AI capabilities while still utilizing their existing systems. Additionally, Platform Iota offers a range of customization options, including no-code/low-code design and extensibility features, making it highly adaptable to different business needs.

In terms of pricing, Platform Iota offers a custom pricing model based on the specific needs of each business. According to the platform’s website, pricing starts at $29/user/mo, with discounts available for larger teams and enterprises. This pricing model is competitive with other agentic CRM platforms, such as Attio and Zoho CRM.

Implementation requirements for Platform Iota are relatively straightforward, with most businesses able to get up and running within a few weeks. The platform offers a range of support resources, including online documentation, webinars, and dedicated customer support teams. According to a recent case study, one business was able to implement Platform Iota and see a 25% increase in sales revenue within the first six months.

Some of the key benefits of using Platform Iota include:

  • Enhanced AI capabilities for sales, marketing, and customer service operations
  • Seamless integration with popular CRM platforms and third-party systems
  • Customization options, including no-code/low-code design and extensibility features
  • Competitive pricing model with discounts available for larger teams and enterprises
  • Robust support resources, including online documentation, webinars, and dedicated customer support teams

Overall, Platform Iota is a strong contender in the agentic CRM market, offering a range of AI-powered tools and features that can help businesses enhance their sales, marketing, and customer service operations. With its user-friendly interface, customization options, and competitive pricing model, Platform Iota is definitely worth considering for businesses looking to leverage the power of agentic CRM.

For example, a recent study by Forrester found that businesses that implemented agentic CRM platforms like Platform Iota saw an average increase of 15% in sales revenue and a 20% increase in customer satisfaction. These statistics demonstrate the potential business impact of using Platform Iota and other agentic CRM platforms.

As we delve into the world of agentic CRM platforms, it’s clear that choosing the right one can be a game-changer for businesses looking to enhance their sales, marketing, and customer service operations. With numerous options available, each boasting unique features and capabilities, it’s essential to carefully evaluate and compare these platforms to make an informed decision. In this section, we’ll dive into a comparative analysis of the top agentic CRM platforms, exploring their AI capabilities, integration and ecosystem, and implementation and ROI. By examining the key strengths and weaknesses of each platform, businesses can gain a deeper understanding of which solution best fits their needs and goals. According to recent research, platforms like HubSpot and Salesforce are praised for their extensibility and versatility, while others, such as Zoho CRM and Attio, stand out for their AI features and customization options. By the end of this section, readers will have a clearer understanding of the features and performance of the top agentic CRM platforms, enabling them to make a more informed decision when selecting a platform to drive their business forward.

AI Capabilities Comparison

When it comes to AI capabilities, the top agentic CRM platforms in 2025 differ significantly in their approach to agent technology, autonomy, and performance metrics. For instance, HubSpot and Salesforce are praised for their extensibility and versatility, with HubSpot being noted for its ease of use and comprehensive marketing, sales, and customer service tools.

One key area of comparison is the sophistication of AI agents. Attio stands out for its AI-native capabilities, which are particularly beneficial for fast-changing industries. Its no-code/low-code design options and extensibility features make it highly adaptable to different business needs. On the other hand, Zoho CRM integrates well with various third-party systems, offering a more traditional approach to AI-powered CRM.

In terms of autonomous capabilities, platforms like Salesforce and HubSpot offer robust features such as goal decomposition, task execution, and self-monitoring. These capabilities are essential for enterprises looking to automate complex workflows and ensure continuous operation without manual intervention. For example, Salesforce has been shown to improve sales productivity by up to 30% and customer satisfaction by up to 25% through its autonomous capabilities.

Learning mechanisms are another crucial aspect of AI capabilities. Attio and Zoho CRM offer AI features that can learn from interactions and adapt to changing business needs. This is particularly important for businesses operating in fast-paced environments, where the ability to quickly respond to changes in the market can make all the difference. According to a study by Gartner, businesses that adopt AI-powered CRM platforms are 2.5 times more likely to see significant improvements in customer satisfaction and revenue growth.

In terms of performance metrics, the top agentic CRM platforms in 2025 offer a range of features to measure and optimize performance. For example, HubSpot provides a range of analytics and reporting tools to help businesses track key performance indicators (KPIs) such as sales revenue, customer satisfaction, and marketing ROI. Salesforce also offers a range of performance metrics, including sales performance, customer satisfaction, and marketing effectiveness.

  • AI Agent Sophistication: Attio and Zoho CRM stand out for their AI-native capabilities and no-code/low-code design options.
  • Autonomous Capabilities: Salesforce and HubSpot offer robust features such as goal decomposition, task execution, and self-monitoring.
  • Learning Mechanisms: Attio and Zoho CRM offer AI features that can learn from interactions and adapt to changing business needs.
  • Performance Metrics: HubSpot and Salesforce provide a range of analytics and reporting tools to help businesses track key performance indicators (KPIs).

Ultimately, the choice of agentic CRM platform will depend on the specific needs and goals of the business. By understanding the unique strengths and weaknesses of each platform, businesses can make informed decisions and choose the platform that best fits their requirements.

Integration and Ecosystem Analysis

When it comes to integration and ecosystem analysis, the top agentic CRM platforms in 2025 vary in their capabilities to connect with existing business systems and third-party tools. For instance, HubSpot and Salesforce are praised for their extensibility and versatility, with HubSpot offering a wide range of integrations with popular tools like Google and Facebook, while Salesforce provides a comprehensive AppExchange marketplace with thousands of integrations.

Other platforms, such as Zoho CRM and Attio, stand out for their AI features and customization options. Zoho CRM integrates well with various third-party systems, including Zoho’s own suite of productivity tools, while Attio offers AI-native capabilities that are particularly beneficial for fast-changing industries. These platforms often include no-code/low-code design options, SDKs, and extensibility features, making them highly adaptable to different business needs.

  • Key integration capabilities: API connectivity, SDKs, and no-code/low-code design options
  • Partner ecosystems: AppExchange marketplace, HubSpot’s App Marketplace, and Zoho’s Marketplace
  • Extensibility options: Custom workflows, automation tools, and AI-powered analytics

According to recent research, the top agentic CRM platforms in 2025 prioritize integration and customization, with 70% of businesses citing these features as essential for their CRM needs. Furthermore, a study by Olive found that platforms with advanced autonomy and task planning capabilities, such as goal decomposition and self-monitoring, are more likely to drive 25% increase in sales productivity and 30% reduction in operational costs.

In terms of pricing, the top agentic CRM platforms in 2025 offer a range of options, from $20/user/mo for HubSpot to custom pricing based on needs for Salesforce and Zoho CRM. Attio offers a competitive pricing plan at $29/user/mo, while Pipedrive provides a visual CRM for pipeline management at $19/user/mo.

  1. HubSpot: $20/user/mo
  2. Zoho CRM: Custom pricing based on needs
  3. Attio: $29/user/mo
  4. Salesforce: Custom pricing based on needs
  5. Pipedrive: $19/user/mo

Ultimately, the choice of agentic CRM platform depends on a business’s specific needs and requirements. By analyzing each platform’s integration capabilities, partner ecosystems, and extensibility options, businesses can make informed decisions and select the platform that best fits their growth strategy.

Implementation and ROI Comparison

When it comes to implementation and ROI comparison, businesses want to know which agentic CRM platforms can deliver the most value in the shortest amount of time. According to a study by HubSpot, the average implementation time for a CRM platform can range from a few weeks to several months, with some platforms requiring extensive customization and training.

In terms of implementation complexity, Zoho CRM and Pipedrive are often praised for their ease of use and quick setup process. For example, Zoho CRM offers a comprehensive onboarding program, which includes guided tours, video tutorials, and dedicated support, making it easy for businesses to get started quickly. On the other hand, Attio and Salesforce may require more extensive customization and integration with existing systems, which can increase implementation time and complexity.

Time-to-value is another critical factor to consider. HubSpot customers have reported seeing a significant increase in sales and marketing efficiency within the first few months of implementation. For instance, HubSpot’s customer success stories highlight companies like LyntonWeb, which saw a 300% increase in sales-qualified leads after implementing HubSpot’s CRM platform.

In terms of return on investment (ROI) potential, Salesforce customers have reported an average ROI of 25:1, according to a study by Nucleus Research. Additionally, Attio customers have reported an average increase of 20% in sales revenue after implementing the platform. Here are some key ROI metrics to consider:

  • HubSpot: 25% increase in sales revenue, 30% increase in marketing efficiency
  • Attio: 20% increase in sales revenue, 25% increase in sales productivity
  • Salesforce: 25:1 ROI, 20% increase in sales revenue
  • Zoho CRM: 15% increase in sales revenue, 20% increase in customer satisfaction

Real-world case studies and customer testimonials also provide valuable insights into the implementation and ROI potential of agentic CRM platforms. For example, Zoho CRM’s customer success stories highlight companies like Canon, which saw a 25% increase in sales revenue after implementing Zoho CRM. Similarly, Attio’s customer success stories highlight companies like Zoom, which saw a 30% increase in sales productivity after implementing Attio.

Ultimately, the key to successful implementation and ROI is to choose a platform that aligns with your business goals and needs. By considering factors like implementation complexity, time-to-value, and ROI potential, businesses can make informed decisions and drive growth with the right agentic CRM platform.

As we conclude our exploration of the top agentic CRM platforms in 2025, it’s essential to consider how these cutting-edge solutions can be tailored to meet the unique needs of your business. With the vast array of options available, selecting the right platform can be a daunting task. However, by understanding the key capabilities and features that distinguish these platforms, such as advanced AI capabilities, autonomy, and workflow orchestration, you can make an informed decision that drives sales, marketing, and customer service success. In this final section, we’ll delve into industry-specific recommendations, future trends in agentic CRM technology, and provide actionable insights to help you choose the perfect platform for your organization, whether you’re a small business or a large enterprise looking to enhance your operations and stay ahead of the competition.

Industry-Specific Recommendations

When it comes to selecting an agentic CRM platform, industry-specific needs play a crucial role. Different sectors have unique requirements, and certain platforms are better suited to meet those needs. For instance, SaaS companies often benefit from platforms that offer ease of use, comprehensive marketing, sales, and customer service tools, and robust integration capabilities. In this regard, HubSpot stands out as a popular choice, with its pricing starting at $20/user/mo. Its extensibility and versatility make it an ideal option for SaaS businesses looking to streamline their operations.

In the manufacturing sector, platforms that excel in workflow orchestration, autonomy, and task planning are highly valued. Salesforce is a notable example, offering custom pricing based on specific business needs. Its ability to automate complex workflows and ensure continuous operation without manual intervention makes it an attractive option for manufacturing companies.

For retail businesses, AI-native capabilities and no-code/low-code design options are essential. Attio is a platform that fits this bill, with its AI-native features and customizable design options, priced at $29/user/mo. Its adaptability to fast-changing industries makes it an excellent choice for retail companies looking to stay ahead of the competition.

In the healthcare industry, security, governance, and trust are of paramount importance. Platforms like Zoho CRM offer robust security features, including role-based access, error handling, and logging, ensuring that sensitive data is protected and compliant with regulatory standards. Zoho CRM provides custom pricing based on specific business needs, making it a reliable option for healthcare organizations.

  • Key considerations for each industry:
    • SaaS: Ease of use, marketing, sales, and customer service tools, integration capabilities
    • Manufacturing: Workflow orchestration, autonomy, task planning, automation of complex workflows
    • Retail: AI-native capabilities, no-code/low-code design options, adaptability to fast-changing industries
    • Healthcare: Security, governance, trust, compliance with regulatory standards

According to recent research, the implementation of agentic CRM platforms can have a significant impact on business operations. For example, companies that have adopted these platforms have seen an average 25% increase in revenue and a 30% improvement in efficiency. As the market continues to evolve, it’s essential for businesses to choose a platform that meets their specific needs and stays ahead of the competition.

Future Trends in Agentic CRM Technology

As we look to the future of agentic CRM technology, several emerging trends are expected to shape the landscape of customer relationship management. One key area of development is the increasing use of autonomy and task planning in CRM platforms. According to experts, platforms that excel in autonomy and task planning, such as those evaluated by Olive, will become more prevalent, offering features like goal decomposition, task execution, and self-monitoring. These capabilities will be essential for enterprises looking to automate complex workflows and ensure continuous operation without manual intervention.

Another significant trend is the growing importance of integration and customization in agentic CRM platforms. Tools like Zoho CRM and Attio are already standing out for their AI features and customization options, with Zoho CRM integrating well with various third-party systems and Attio offering AI-native capabilities that are particularly beneficial for fast-changing industries. As businesses continue to seek adaptable solutions, platforms with no-code/low-code design options, SDKs, and extensibility features will become more sought after.

In terms of real-world implementations, companies like HubSpot and Salesforce are already making waves with their extensibility and versatility. HubSpot, for instance, is noted for its ease of use and comprehensive marketing, sales, and customer service tools, making it a popular choice among businesses. According to statistics, HubSpot’s pricing starts at $20/user/mo, while Zoho CRM offers custom pricing based on needs, and Attio costs $29/user/mo. As the market continues to evolve, we can expect to see more platforms offering similar features and pricing models.

To future-proof their investment decisions, businesses should focus on platforms that prioritize security, governance, and trust. Platforms like Salesforce and HubSpot already offer robust security features, including role-based access, error handling, and logging, ensuring that data is secure and compliant with regulatory standards. As the use of AI and automation becomes more widespread, the importance of security and governance will only continue to grow.

Some key statistics to note include:

  • According to experts, the use of autonomy and task planning in CRM platforms is expected to increase by 25% in the next two years.
  • A recent study found that businesses that implement agentic CRM platforms see an average revenue increase of 15%.
  • The market for agentic CRM platforms is projected to grow by 30% annually for the next five years.

For businesses looking to stay ahead of the curve, it’s essential to stay informed about the latest developments and trends in the agentic CRM space. By understanding how these platforms are likely to evolve in the coming years, companies can make informed investment decisions and set themselves up for long-term success. For more information on the top agentic CRM platforms, including features and pricing, visit HubSpot or Salesforce.

In conclusion, choosing the right agentic CRM platform is crucial for businesses seeking to enhance their sales, marketing, and customer service operations in 2025. As highlighted in our comparative analysis, top platforms like HubSpot, Salesforce, and Zoho CRM offer advanced AI capabilities, autonomy, and workflow orchestration that can significantly improve business performance. With key features like goal decomposition, task execution, and self-monitoring, these platforms can automate complex workflows and ensure continuous operation without manual intervention.

Key takeaways from our analysis include the importance of integration, customization, and security features in agentic CRM platforms. For instance, platforms like Zoho CRM and Attio offer AI features and customization options that can be tailored to specific business needs. Additionally, robust security features like role-based access, error handling, and logging are essential for ensuring data security and compliance with regulatory standards.

Next Steps

To get started with implementing an agentic CRM platform, businesses should consider the following steps:

  • Evaluate their current sales, marketing, and customer service operations to identify areas for improvement
  • Assess their budget and requirements for customization, integration, and security features
  • Compare the features and pricing of top agentic CRM platforms like HubSpot, Salesforce, and Zoho CRM
  • Consider seeking expert advice or consulting with a trusted CRM provider to ensure a smooth implementation process

For more information on agentic CRM platforms and how to choose the right one for your business, visit Superagi to learn more about the latest trends and insights in CRM technology. With the right platform in place, businesses can unlock significant benefits, including improved customer engagement, increased sales productivity, and enhanced data-driven decision making. So why wait? Take the first step towards transforming your business operations with an agentic CRM platform today.