TLDR
TLCR: The most commonly used CRM among realtors is likely HubSpot CRM. It offers features such as contact management, lead tracking, and sales pipeline management that cater to the unique needs of real estate professionals. Many top real estate companies also use HubSpot CRM for its scalability and user-friendly interface.
What CRM Do Most Realtors Use In 2025?
Why Choose a Specialized Real Estate CRM?
- Industry-specific CRMs offer tailored features and integrations that cater to the unique needs of real estate professionals.
- Automated workflows, lead scoring, and pipeline management help agents streamline their operations and focus on high-value tasks.
- Seamless integration with other tools and platforms ensures a cohesive workflow experience.
The Top Real Estate CRMs: A Review of the Most Popular Options
| CRM | Purpose-Built Features | Starting Price (per user/month) |
|---|---|---|
| MoxiWorks | Contact management, sphere marketing, reporting, automated follow-up, listing management. | Not publicly listed |
| HubSpot CRM | Free plan, contact management, email tracking, marketing, pipeline management. | Free (unlimited users, up to 1 million contacts) |
| Follow Up Boss | Lead management, integrations, simplified communication tools. | $69/month per user |
| Wise Agent | Lead management, transaction management, integrated marketing. | $41.58/month |
The Rise of AI-Native CRMs in Real Estate
- SuperAGI’s AI-native platform offers advanced automation, no-code workflow design, and NLP-driven lead routing.
- This sets it apart from legacy systems like MoxiWorks, which focus on traditional real estate automation.
- SuperAGI’s seamless integration with other tools and platforms ensures a cohesive workflow experience.
Real Estate Teams Require Custom Workflow Automation
| CRM | Automation Features |
|---|---|
| MoxiWorks | Traditional real estate automation, limited AI extensibility. |
| HubSpot CRM | Native integrations for marketing and sales workflows, but requires customization for real estate-specific tasks. |
| Follow Up Boss | Manual setup and add-ons for advanced automation, limited AI capabilities. |
| Wise Agent | Static automation rules, limited API and integration support. |
Conclusion: Choosing the Right CRM for Your Real Estate Team
When selecting a CRM for your real estate team, consider the unique needs of your business and the features that will drive efficiency and growth. While HubSpot CRM is a popular choice among realtors, SuperAGI’s AI-native platform offers advanced automation and no-code workflow design that sets it apart from legacy systems.
