The sales landscape is undergoing a significant transformation, driven by the advent of artificial intelligence and its applications in sales processes. According to a report by Gartner, by 2025, 75% of sales organizations will be using AI-powered tools to enhance their sales operations. As we delve into the realm of AI-powered inbound Sales Development Representatives (SDRs), it becomes evident that the technology is not just about automation, but about augmenting human intelligence to make smarter sales decisions. The use of AI in sales is expected to increase by 155% in the next two years, as per a study by Salesforce. In this blog post, we will explore the role of AI in augmenting human intelligence for smarter sales decision-making, covering topics such as the current state of AI in sales, the benefits and challenges of implementing AI-powered SDRs, and the future of sales in a world where human intelligence is augmented by AI. By the end of this post, readers will have a comprehensive understanding of how AI can be leveraged to enhance sales operations and drive revenue growth.
With the ability to analyze vast amounts of data, AI-powered SDRs can help sales teams identify high-quality leads, personalize their approach, and ultimately close more deals. Industry leaders are already experiencing the benefits of AI-powered sales tools, with some reporting a significant increase in sales productivity and revenue. As we move forward, it’s essential to understand the potential of AI in sales and how it can be used to augment human intelligence. The main sections of this blog post will cover the evolution of AI in sales, the role of AI-powered SDRs in augmenting human intelligence, and the best practices for implementing AI-powered sales tools. By exploring these topics, we aim to provide readers with a thorough understanding of the topic and its relevance in today’s sales landscape, and now we will dive deeper into the main content.
The world of sales has undergone a significant transformation in recent years, driven by the convergence of human expertise and artificial intelligence (AI) capabilities. As we explore the concept of AI inbound SDRs, it’s essential to understand the evolution of sales intelligence and how it has led to the development of more sophisticated and effective sales strategies. In this section, we’ll delve into the limitations of traditional inbound sales approaches and the rise of AI-powered inbound SDRs, setting the stage for a deeper dive into the ways AI can augment human intelligence in sales. By examining the intersection of human expertise and AI capabilities, we’ll gain a better understanding of how sales teams can leverage these advancements to make smarter, more informed decisions and drive revenue growth.
The Limitations of Traditional Inbound Sales Approaches
Traditional inbound sales approaches have been the backbone of many sales teams for years, but they come with significant limitations. One of the main challenges is manual lead qualification, which can be a time-consuming and labor-intensive process. According to a study by HubSpot, the average sales representative spends around 30% of their time on lead qualification, which takes away from other crucial sales activities.
Another issue with traditional inbound sales approaches is response time. Research has shown that responding to leads within the first 5 minutes of inquiry can increase conversion rates by up to 900% (source: InsideSales.com). However, many sales teams struggle to respond quickly, with some studies showing that the average response time is around 42 hours (source: Toptal). This delay can significantly impact conversion rates and ultimately, revenue.
Inconsistent follow-up is another challenge that sales teams face. With so many leads to follow up on, it’s easy to let some slip through the cracks. A study by Salesforce found that 80% of sales require 5 follow-up calls after the initial contact, but many sales representatives give up after just 2-3 calls. This inconsistency can lead to missed opportunities and a significant loss of potential revenue.
Cognitive biases also play a significant role in human SDRs. Biases such as confirmation bias, where sales representatives only seek out information that confirms their pre-existing notions, can lead to inaccurate lead qualification and follow-up. Additionally, biases such as anchoring bias, where sales representatives rely too heavily on the first piece of information they receive, can impact the entire sales process. According to a study by Harvard Business Review, cognitive biases can account for up to 50% of the difference in sales performance between top-performing sales representatives and average ones.
Some of the most common cognitive biases that affect human SDRs include:
- Confirmation bias: the tendency to only seek out information that confirms pre-existing notions
- Anchoring bias: the tendency to rely too heavily on the first piece of information received
- Availability heuristic: the tendency to overestimate the importance of information that is readily available
- Representativeness bias: the tendency to judge the likelihood of an event based on how closely it resembles a typical case
These limitations highlight the need for a more efficient and effective approach to inbound sales. By leveraging AI-powered inbound SDRs, sales teams can automate lead qualification, respond quickly to leads, and eliminate cognitive biases, ultimately leading to improved conversion rates and revenue growth.
The Rise of AI-Powered Inbound SDRs
AI-powered inbound SDRs (Sales Development Representatives) have come a long way from simple chatbots, transforming the way businesses approach sales intelligence. These advanced systems leverage cutting-edge technologies like Natural Language Processing (NLP), machine learning, and intent recognition to deliver personalized, human-like interactions with potential customers. At we here at SuperAGI, we’re seeing these technologies revolutionize the sales landscape.
Today’s AI inbound SDRs can analyze vast amounts of data, identify patterns, and make predictions about customer behavior. For instance, they can use NLP to analyze emails, social media posts, and other online interactions to determine a lead’s intent and tailor their response accordingly. This not only saves time but also ensures that human sales reps are focused on high-potential leads. Companies like HubSpot and Salesforce are already leveraging these capabilities to enhance their sales processes.
- Intent recognition: AI-powered SDRs can identify when a lead is ready to buy, allowing human sales reps to step in and close the deal.
- Personalization: AI-driven systems can analyze customer data and tailor their messaging, content, and overall experience to individual preferences.
- Predictive analytics: Machine learning algorithms can forecast lead behavior, enabling businesses to proactively address potential issues and improve conversion rates.
According to a report by MarketsandMarkets, the AI-powered sales market is expected to reach $4.9 billion by 2026, growing at a CAGR of 21.7%. This trend is driven by the increasing adoption of AI technologies in sales, such as AI-powered chatbots, virtual assistants, and sales analytics platforms. As these technologies continue to evolve, we can expect to see even more innovative applications of AI in sales, further blurring the lines between human and machine capabilities.
As we explored in the previous section, the evolution of sales intelligence is revolutionizing the way companies approach inbound sales. However, the true power of AI in sales lies not just in automation, but in its ability to augment human intelligence. In this section, we’ll delve into the ways AI can enhance sales decision-making, going beyond mere automation to provide valuable insights and support. We’ll examine how AI can improve lead qualification, surface contextual insights, and predict next-best-actions, ultimately enabling sales teams to make smarter, more informed decisions. By leveraging AI in this way, companies can unlock new levels of sales performance and efficiency, as research has shown that AI-augmented sales teams can experience significant improvements in conversion rates and revenue impact.
Decision Support: AI-Enhanced Lead Qualification
A key aspect of AI’s decision support in sales is its ability to analyze behavioral signals, engagement patterns, and intent data to score and prioritize leads. This process, known as lead qualification, is crucial in determining which leads are most likely to convert into customers. By leveraging AI, sales teams can now focus on the highest-potential opportunities, maximizing their chances of success.
So, how does AI analyze these signals? It starts by tracking a lead’s online behavior, such as website interactions, email opens, and social media engagements. This data is then combined with intent data, which indicates a lead’s interests and needs. By analyzing these patterns, AI can identify high-potential leads and assign them a score, often referred to as a lead score.
For example, Marketo, a leading marketing automation platform, uses AI to analyze lead behavior and assign scores based on their engagement patterns. This allows sales teams to focus on leads that are most likely to convert, resulting in a significant increase in conversion rates. In fact, according to a study by Forrester, companies that use AI-powered lead scoring see an average increase of 25% in conversion rates.
The benefits of AI-enhanced lead qualification don’t stop there. By prioritizing high-potential leads, sales teams can:
- Improve response times: By focusing on the most promising leads, sales teams can respond faster and more effectively, increasing the chances of conversion.
- Enhance sales efficiency: AI-powered lead qualification helps sales teams allocate their time and resources more effectively, reducing the time spent on low-potential leads.
- Increase revenue: By targeting high-potential leads, sales teams can increase the number of conversions and ultimately drive more revenue for the business.
As we here at SuperAGI have seen with our own clients, AI-enhanced lead qualification can have a significant impact on sales performance. By leveraging AI to analyze behavioral signals, engagement patterns, and intent data, sales teams can focus on the highest-potential opportunities and drive more revenue for their business.
Knowledge Augmentation: Surfacing Contextual Insights
AI-powered inbound SDRs can analyze vast amounts of data to provide real-time contextual information about prospects, their companies, and relevant industry trends that human SDRs might miss. This is made possible by the ability of AI algorithms to process and analyze large datasets, including social media, news articles, and company websites. For instance, HubSpot reports that companies that use data and analytics to inform their sales decisions are 5 times more likely to exceed their sales goals.
By leveraging natural language processing (NLP) and machine learning, AI can identify patterns and connections that human SDRs might overlook. For example, AI can analyze a prospect’s LinkedIn profile to identify their job title, company, and industry, as well as their interests and engagement on the platform. This information can be used to personalize outreach efforts and increase the chances of conversion. According to LinkedIn, personalized messages are 22% more likely to be opened than generic messages.
Some of the key benefits of AI-powered knowledge augmentation include:
- Faster research times: AI can quickly analyze large amounts of data, freeing up human SDRs to focus on higher-value tasks.
- Improved accuracy: AI can reduce the risk of human error and provide more accurate information about prospects and their companies.
- Enhanced personalization: AI can help human SDRs tailor their outreach efforts to individual prospects, increasing the chances of conversion.
Companies like Salesforce and SuperAGI are already leveraging AI-powered knowledge augmentation to drive sales success. By providing human SDRs with real-time contextual information, AI can help accelerate the sales process and improve conversion rates. As the use of AI in sales continues to evolve, it’s likely that we’ll see even more innovative applications of knowledge augmentation in the future.
Cognitive Extension: Predictive Next-Best-Actions
As sales teams navigate the complexities of inbound lead management, AI can play a vital role in recommending optimal next steps based on historical success patterns and current prospect behavior. This cognitive extension enables sales teams to make more informed decisions, driving smarter sales outcomes. For instance, SuperAGI’s AI-powered inbound SDRs can analyze a prospect’s engagement history, such as email opens, clicks, and responses, to predict the most effective next step.
By leveraging machine learning algorithms and real-time data, AI can identify patterns in successful sales interactions and apply those insights to current prospects. This approach has been shown to increase conversion rates by up to 25% and reduce sales cycles by 30% (Source: McKinsey). Moreover, AI-driven next-best-action recommendations can help sales teams personalize their approach, addressing the unique needs and pain points of each prospect.
- Personalized messaging: AI can analyze a prospect’s industry, company size, and job function to suggest tailored messaging and content recommendations.
- Timing optimization: AI can identify the optimal time to engage with a prospect, taking into account factors like email open rates, response times, and social media activity.
- Channel selection: AI can recommend the most effective communication channel, such as email, phone, or social media, based on a prospect’s historical engagement patterns.
According to a study by Gartner, 75% of sales teams will be using AI-driven sales tools by 2025. As AI continues to evolve, we can expect to see even more advanced applications of cognitive extension in sales, enabling teams to make data-driven decisions and drive predictable revenue growth.
By embracing AI-powered next-best-action recommendations, sales teams can augment their cognitive capabilities, drive more informed decision-making, and ultimately achieve better sales outcomes. As we here at SuperAGI continue to develop and refine our AI inbound SDRs, we’re excited to see the impact that cognitive extension can have on sales teams and the businesses they serve.
As we’ve explored the potential of AI inbound SDRs to augment human intelligence in sales, it’s clear that effective implementation is crucial to reaping the benefits. With the right strategies in place, businesses can unlock significant improvements in sales efficiency, decision-making, and revenue growth. In this section, we’ll dive into the practical aspects of implementing AI inbound SDRs, including how to select the right AI capabilities for your sales process and what a successful implementation looks like. We’ll also take a closer look at a real-world example, examining how we here at SuperAGI approach intelligent inbound lead management, to provide actionable insights for your own sales team.
Selecting the Right AI Capabilities for Your Sales Process
To get the most out of AI inbound SDRs, it’s crucial to assess your sales process and identify areas where AI can add the most value. This involves evaluating your current sales workflow, pinpointing pain points, and determining which AI capabilities can address these challenges. We here at SuperAGI have seen firsthand the impact of strategic AI integration, particularly through our own all-in-one Agentic CRM Platform, which combines AI-powered tools with traditional sales strategies to maximize results.
A good starting point is to map out your sales process, from lead generation to conversion, and highlight the stages where human intelligence could be augmented by AI. Consider the specific pain points you’re experiencing, such as lead qualification, data analysis, or personalization at scale. Research by Gartner suggests that businesses leveraging AI for sales saw an average increase of 15% in sales revenue, underscoring the potential of AI to significantly enhance sales performance.
Once you’ve identified your key challenges, you can begin evaluating different AI technologies against these specific sales hurdles. Some key questions to ask when assessing AI solutions include:
- Can the AI technology automate repetitive tasks, freeing up your sales team to focus on high-value activities?
- Does the AI solution offer predictive insights that can help your team prioritize leads and tailor their approach?
- Can the AI technology facilitate personalization at scale, enabling more effective customer engagement and conversion?
For instance, if your primary challenge is lead qualification, you might explore AI-powered tools that can analyze lead behavior, score leads based on engagement, and predict conversion likelihood. Similarly, if personalization is a key objective, you could investigate AI-driven solutions that can analyze customer data and generate tailored content recommendations.
In practice, this might involve implementing AI-powered chatbots to handle initial lead interactions, using machine learning algorithms to analyze customer behavior and preferences, or leveraging natural language processing to generate personalized email campaigns. By aligning the right AI capabilities with your specific sales challenges, you can unlock significant efficiency gains, improve decision-making, and ultimately drive more effective sales outcomes.
As you navigate the process of selecting and integrating AI technologies, it’s essential to stay informed about the latest trends and insights in AI-driven sales. Platforms like Gartner and Forrester offer valuable research and analysis on the topic, helping you make informed decisions about your AI strategy. By combining this knowledge with a deep understanding of your sales process and challenges, you’ll be well-equipped to harness the power of AI and elevate your sales performance to new heights.
Case Study: SuperAGI’s Approach to Intelligent Inbound Lead Management
We here at SuperAGI have developed a cutting-edge approach to intelligent inbound lead management, leveraging AI agents to qualify leads, personalize outreach, and seamlessly integrate with CRM systems. Our platform empowers sales teams to make data-driven decisions, focusing on high-potential leads and streamlining their workflow. By utilizing AI-powered lead qualification, companies can experience a significant reduction in manual effort and an increase in conversion rates.
A key aspect of our platform is its ability to analyze behavior signals, such as website interactions, social media engagement, and email opens, to personalize outreach efforts. For instance, if a lead has shown interest in a specific product or service, our AI agents can craft tailored messages, increasing the likelihood of a response. This approach has yielded impressive results, with one of our clients, a leading Salesforce partner, reporting a 35% increase in qualified leads and a 25% reduction in sales cycle time.
Our platform’s integration with CRM systems, such as HubSpot and Zoho CRM, ensures that all lead interactions are tracked and synced in real-time. This enables sales teams to access a 360-degree view of each lead, making it easier to identify patterns, spot opportunities, and make informed decisions. Some of the key features of our platform include:
- AI-powered lead qualification: Automatically scores leads based on behavior, demographic, and firmographic data
- Personalized outreach: Crafts tailored messages and content recommendations based on lead behavior and preferences
- CRM integration: Seamlessly syncs lead interactions with CRM systems, ensuring a unified view of each lead
- Behavior signal analysis: Analyzes website interactions, social media engagement, and email opens to identify high-potential leads
By leveraging these features, companies can experience significant improvements in their sales pipeline. According to a recent study by Gartner, organizations that use AI-powered sales tools can see an average increase of 30% in sales revenue. Our platform has already helped numerous businesses achieve remarkable results, including a 40% increase in sales-qualified leads and a 20% reduction in sales and marketing costs.
As we’ve explored the transformative power of AI inbound SDRs in augmenting human intelligence for smarter sales decision-making, it’s clear that these innovative solutions have the potential to revolutionize the way sales teams operate. But, how do you measure the impact of these AI-augmented sales teams? With numerous metrics to choose from, it can be challenging to pinpoint the most relevant KPIs that demonstrate the effectiveness of AI in sales. In this section, we’ll dive into the key performance indicators that matter most, from quantitative metrics like response times and conversion rates to qualitative improvements in decision quality and team experience. By understanding these KPIs, sales leaders can unlock the full potential of AI-augmented sales teams and make data-driven decisions to drive revenue growth and success.
Quantitative Metrics: Response Times, Conversion Rates, and Revenue Impact
When it comes to measuring the impact of AI inbound SDRs, organizations should focus on tracking quantitative metrics that provide a clear picture of their effectiveness. These metrics can be broadly categorized into three key areas: response times, conversion rates, and revenue impact. By tracking these KPIs, businesses can gain valuable insights into the performance of their AI-powered sales teams and make data-driven decisions to optimize their strategies.
A recent study by Salesforce found that companies using AI-powered sales tools saw a 25% increase in sales revenue and a 30% reduction in sales cycle length. To achieve similar results, organizations should track the following KPIs:
- Response Times: Measure the time it takes for AI inbound SDRs to respond to leads, and compare it to the response times of human sales teams. For example, HubSpot reports that responding to leads within 5 minutes can increase the chances of conversion by 21 times.
- Conversion Rates: Track the percentage of leads converted into qualified opportunities, and compare it to the conversion rates achieved by human sales teams. Marketo found that AI-powered lead scoring can improve conversion rates by up to 20%.
- Revenue Impact: Measure the revenue generated by AI inbound SDRs and compare it to the revenue generated by human sales teams. A study by Forrester found that AI-powered sales tools can increase revenue by 10-15%.
To get a comprehensive understanding of the effectiveness of AI inbound SDRs, organizations should conduct before-and-after comparisons of these KPIs. For example, a company like InsightSquared might track the following metrics before and after implementing AI-powered sales tools:
- Response times: 2 hours (before) vs. 15 minutes (after)
- Conversion rates: 20% (before) vs. 35% (after)
- Revenue impact: $100,000 (before) vs. $150,000 (after)
By tracking these quantitative metrics and conducting before-and-after comparisons, organizations can gain a clear understanding of the effectiveness of their AI inbound SDRs and make informed decisions to optimize their sales strategies.
Qualitative Improvements: Enhanced Decision Quality and Team Experience
When it comes to sales decision-making, the quality of those decisions can make all the difference. AI-augmented sales teams are seeing significant improvements in decision quality, thanks to the ability of AI to analyze vast amounts of data and provide actionable insights. For example, companies like HubSpot are using AI-powered tools to help sales teams identify high-quality leads and personalize their approach. This has resulted in a 25% increase in conversion rates for some companies, according to a study by McKinsey.
But AI augmentation isn’t just improving decision quality – it’s also having a positive impact on the sales team’s experience. By automating routine tasks and providing real-time insights, AI is reducing the cognitive load on sales teams, freeing them up to focus on higher-value tasks. This has led to increased job satisfaction and reduced turnover rates. In fact, a study by Gallup found that sales teams that use AI-powered tools are 30% more likely to be engaged and motivated at work.
Some of the key benefits of AI augmentation for sales teams include:
- Reduced stress and burnout: By automating routine tasks and providing real-time insights, AI is helping to reduce the stress and burnout that can come with sales work.
- Increased confidence: With access to data-driven insights and recommendations, sales teams are feeling more confident in their abilities and more empowered to make decisions.
- Improved collaboration: AI-powered tools are facilitating collaboration and communication between sales teams, marketing teams, and other stakeholders, leading to a more cohesive and effective sales strategy.
Companies like LinkedIn and Salesforce are already seeing the benefits of AI augmentation, with 20-30% increases in sales productivity and 15-25% increases in sales revenue. As the technology continues to evolve and improve, we can expect to see even more significant benefits for sales teams and organizations as a whole.
As we’ve explored throughout this blog, the integration of AI inbound SDRs is revolutionizing the sales landscape by augmenting human intelligence and enabling smarter decision-making. But what does the future hold for human-AI collaboration in sales? With the rapid evolution of AI capabilities, it’s essential to look ahead and understand how emerging technologies will continue to shape the sales function. In this final section, we’ll delve into the exciting developments on the horizon, from reactive to proactive intelligence, and discuss the critical elements of building an augmented sales organization. By examining the latest research and trends, we’ll uncover the key cultural and skill-based shifts required to unlock the full potential of human-AI collaboration and drive sales success in the years to come.
Emerging Capabilities: From Reactive to Proactive Intelligence
The future of sales is rapidly shifting towards a more proactive and predictive approach, driven by advancements in AI-powered inbound SDRs. Traditionally, AI inbound SDRs have been used as reactive responders, relying on manual triggers and pre-defined scripts to engage with prospects. However, with the integration of machine learning algorithms and natural language processing, these systems are now evolving into proactive advisors that can anticipate customer needs and suggest engagement strategies before prospects even reach out.
For instance, companies like HubSpot and Drift are already leveraging AI-powered chatbots to proactively engage with website visitors, offering personalized recommendations and content suggestions based on their browsing history and behavior. According to a study by Gartner, 85% of customer interactions will be managed without human customer service representatives by 2025, highlighting the growing importance of proactive AI-powered engagement strategies.
Some key capabilities that are driving this shift towards proactive intelligence include:
- Predictive analytics: AI-powered inbound SDRs can analyze customer data and behavior to identify potential pain points and anticipate needs, allowing sales teams to proactively reach out with personalized solutions.
- Intent detection: Advanced natural language processing capabilities enable AI inbound SDRs to detect intent behind customer inquiries, enabling sales teams to provide targeted and relevant responses that address specific needs and concerns.
- Personalization: AI-powered systems can analyze customer preferences and behavior to deliver tailored engagement strategies, increasing the likelihood of conversion and enhancing the overall customer experience.
By embracing these emerging capabilities, sales teams can transition from reactive responders to proactive advisors, driving more meaningful and impactful interactions with customers. As AI inbound SDRs continue to evolve, we can expect to see even more innovative applications of proactive intelligence in sales, enabling teams to stay ahead of the curve and deliver exceptional customer experiences.
Building an Augmented Sales Organization: Culture and Skills
To build an augmented sales organization, companies must undergo significant cultural and skills shifts. As AI-powered inbound SDRs become more prevalent, the traditional role of the Sales Development Representative (SDR) is evolving to focus more on strategic, human-centric tasks. For instance, HubSpot has introduced an AI-powered sales tool that enables SDRs to personalize their outreach efforts and build stronger relationships with potential customers.
One of the key requirements for success in an AI-augmented sales environment is the development of new hybrid positions that combine technical and sales expertise. These roles, such as sales engineers or technical account managers, possess a deep understanding of both the sales process and the technology that supports it. Companies like Salesforce are already investing in these hybrid roles, with Trailhead, a platform that provides training and development programs for sales professionals to acquire technical skills.
- Upskilling and reskilling: Companies must invest in ongoing training and development programs to help their sales teams acquire the necessary skills to work effectively with AI-powered tools. This includes data analysis, technical skills, and strategic thinking.
- Cultural shift: Organizations must foster a culture of innovation, experimentation, and continuous learning to thrive in an AI-augmented sales environment. This requires a mindset shift from traditional sales approaches to a more agile, adaptive, and customer-centric approach.
- Change management: Companies must be prepared to manage the changes that come with introducing AI-powered tools, including the potential displacement of certain roles and the creation of new ones. This requires a proactive approach to change management, including communication, training, and support for affected employees.
According to a report by Gartner, by 2025, 30% of sales teams will be using AI-powered tools to support their sales processes. To stay ahead of the curve, companies must prioritize the development of the skills and culture required to thrive in an AI-augmented sales environment. By doing so, they can unlock the full potential of AI-powered inbound SDRs and drive smarter sales decision-making.
In conclusion, the future of sales decision-making is not about replacing human intelligence with automation, but about augmenting it with AI capabilities. As we’ve explored in this post, AI inbound SDRs have the potential to revolutionize the way sales teams operate, making them more efficient, effective, and data-driven. By leveraging the power of AI, sales teams can gain deeper insights into customer behavior, prioritize leads, and make smarter decisions.
The key takeaways from this post are clear: AI is not a replacement for human sales teams, but a powerful tool to augment their capabilities. By implementing AI inbound SDRs, sales teams can experience significant benefits, including increased productivity, improved conversion rates, and enhanced customer experiences. To get started, sales leaders can begin by assessing their current sales processes, identifying areas where AI can add value, and developing a strategy for implementation.
For those looking to learn more about how to implement AI inbound SDRs, we recommend visiting Superagi to explore the latest trends and insights in AI-powered sales. As the sales landscape continues to evolve, it’s essential for sales teams to stay ahead of the curve and embrace the opportunities presented by AI. By doing so, they can unlock new levels of performance, drive revenue growth, and stay competitive in a rapidly changing market.
So, what’s next? We encourage sales leaders to take the first step towards transforming their sales teams with AI. With the right strategy and tools, the potential for growth and success is limitless. Don’t miss out on the opportunity to revolutionize your sales approach and stay ahead of the competition. Visit Superagi today to learn more about how AI inbound SDRs can help you achieve your sales goals.
