In today’s fast-paced business landscape, staying ahead of the competition requires more than just a solid sales and marketing strategy – it demands efficiency, personalization, and a deep understanding of your customers’ needs. This is where CRM automation comes in, a game-changer for small businesses looking to streamline their sales and marketing efforts. With the global CRM industry forecast to grow to $98.84 billion by 2025, it’s clear that CRM automation is no longer a nicety, but a necessity for businesses of all sizes.

According to recent research, 81% of organizations are expected to use AI-powered CRM systems by 2025, a trend that is set to accelerate. This shift towards AI-powered CRM automation is driven by the need for hyper-personalized interactions with customers. By analyzing vast amounts of customer data in real-time, AI-driven CRMs can predict customer behavior, enabling businesses to anticipate needs and proactively engage customers. For instance, AI algorithms can identify which customers are likely to churn and create targeted retention strategies, improving retention and ultimately, the bottom line.

Why CRM Automation Matters

The importance of CRM automation cannot be overstated. With the increasing adoption of AI and automation in CRM systems, small businesses can now compete with larger corporations on a level playing field. Automation has become a staple in CRM systems, enabling more intelligent, predictive automation. For example, conversational AI, including advanced chatbots and virtual assistants, provides customers with 24/7 support, instant responses, and resolution of common issues. By 2025, chatbots are becoming increasingly adept at handling complex inquiries, improving first-contact resolution rates and customer satisfaction.

In this ultimate guide to CRM automation for small businesses, we will explore the latest trends, statistics, and actionable insights in the industry. We will delve into the world of AI-powered CRM automation, discussing the benefits and challenges of implementing such systems. The following topics will be covered:

  • The benefits of CRM automation for small businesses
  • The latest trends and statistics in CRM automation
  • How to choose the right CRM automation tool for your business
  • Real-world implementation examples of CRM automation
  • Expert insights and best practices for getting the most out of your CRM automation system

By the end of this guide, you will have a comprehensive understanding of CRM automation and how it can help your small business streamline sales and marketing efforts, improve customer satisfaction, and ultimately, drive growth and revenue. So, let’s dive in and explore the world of CRM automation, and discover how your small business can benefit from this powerful technology.

Introduction to CRM Automation

Introduction to CRM automation is crucial for small businesses as it enables them to streamline their sales and marketing processes. With the increasing adoption of digital technologies, customer relationship management (CRM) has become a vital aspect of business operations. According to recent projections, the global CRM industry is forecast to grow significantly, with CRM software revenue projected to hit $98.84 billion by 2025. This growth underscores the increasing adoption of CRM automation, with 65% of businesses adopting a CRM within their first five years.

The demand for automated CRM solutions is driven by the need for efficient customer management, personalized interactions, and data-driven decision-making. AI-powered CRM automation is at the forefront of this trend, with 81% of organizations expected to use AI-powered CRM systems by 2025. AI-driven CRMs analyze vast amounts of customer data in real-time to deliver hyper-personalized interactions, enabling businesses to anticipate customer needs and proactively engage them.

Benefits of CRM Automation

CRM automation offers numerous benefits to small businesses, including improved customer satisfaction, increased efficiency, and enhanced decision-making. By automating routine tasks, businesses can free up resources and focus on high-value activities such as customer engagement and strategy development. Some of the key benefits of CRM automation include:

  • Improved customer satisfaction through personalized interactions and timely responses
  • Increased efficiency and productivity through automation of routine tasks
  • Enhanced decision-making through data-driven insights and analytics
  • Improved customer retention through targeted retention strategies
  • Increased revenue through improved sales and marketing performance

Moreover, CRM automation enables businesses to respond quickly to changing customer needs and preferences. For instance, conversational AI can provide customers with 24/7 support, instant responses, and resolution of common issues. By 2025, chatbots are becoming increasingly adept at handling complex inquiries, improving first-contact resolution rates and customer satisfaction.

Real-World Implementation Examples

Several businesses have successfully implemented CRM automation to improve their sales and marketing performance. For example, companies like Salesforce, HubSpot, and Zoho have developed advanced automation features that enable businesses to streamline their customer management processes. These features include AI-powered chatbots, automated email marketing, and predictive analytics.

A case study by Salesforce found that businesses that implemented CRM automation experienced a significant increase in customer satisfaction and revenue growth. Similarly, a study by HubSpot found that businesses that used AI-powered chatbots experienced a significant reduction in customer support queries and improved customer engagement.

Company CRM Automation Feature Benefits
Salesforce AI-powered chatbots Improved customer satisfaction, increased efficiency
HubSpot Automated email marketing Increased revenue, improved customer engagement
Zoho Predictive analytics Improved decision-making, increased customer retention

In conclusion, CRM automation is a critical component of modern customer relationship management. By leveraging AI-powered automation, businesses can improve customer satisfaction, increase efficiency, and enhance decision-making. With the increasing adoption of digital technologies, CRM automation is expected to play a vital role in the growth and success of small businesses.

AI-Powered CRM Trends

As we dive into the world of CRM automation, it’s essential to understand the current trends and insights that are driving this industry forward. According to recent research, by 2025, 81% of organizations are expected to use AI-powered CRM systems, a trend that is set to accelerate. This shift towards AI-powered CRM automation is driven by the ability of AI-driven CRMs to analyze vast amounts of customer data in real-time, delivering hyper-personalized interactions that were previously unimaginable.

One of the key benefits of AI-powered CRM automation is its ability to predict customer behavior, enabling businesses to anticipate needs and proactively engage customers. For instance, AI algorithms can predict customer churn, allowing businesses to create targeted retention strategies to retain their most valuable customers. This predictive analytics can improve retention rates, resulting in increased revenue and customer satisfaction.

Automation and Efficiency

Automation has become a staple in CRM systems, with AI taking it to the next level by enabling more intelligent, predictive automation. For example, conversational AI, including advanced chatbots and virtual assistants, provides customers with 24/7 support, instant responses, and resolution of common issues. By 2025, chatbots are becoming increasingly adept at handling complex inquiries, improving first-contact resolution rates and customer satisfaction.

Some of the key trends in AI-powered CRM automation include:

  • Increased adoption of AI-powered CRM systems, with 81% of organizations expected to use them by 2025
  • Improved predictive analytics, enabling businesses to anticipate customer needs and proactively engage them
  • Enhanced automation capabilities, including conversational AI and chatbots, to provide 24/7 customer support
  • Increased focus on hyper-personalization, delivering customized interactions that meet the unique needs of each customer

Market Growth and Statistics

The global CRM industry is forecast to grow significantly, with CRM software revenue projected to hit $98.84 billion by 2025. This growth underscores the increasing adoption of CRM automation, with 65% of businesses adopting a CRM within their first five years. This strong demand for automated CRM solutions is driven by the need for businesses to streamline their sales and marketing processes, improve customer engagement, and increase revenue.

Some of the key statistics that highlight the growth of the CRM industry include:

  1. 65% of businesses adopt a CRM within their first five years, indicating a strong demand for automated CRM solutions as businesses grow
  2. $98.84 billion is the projected CRM software revenue by 2025, highlighting the significant growth of the industry
  3. 81% of organizations are expected to use AI-powered CRM systems by 2025, driving the adoption of AI-powered CRM automation

Real-world examples of AI-powered CRM automation can be seen in companies such as Salesforce, which offers advanced automation features through its Salesforce Einstein platform. Other companies, such as HubSpot and Zoho, also offer AI-powered CRM automation capabilities through their respective platforms.

Expert Insights

The CRM market is booming, with the global industry forecast to grow to $57 billion in size by 2025 in some estimates, though more recent projections suggest it could reach $98.84 billion. This growth is driven by the increasing adoption of AI and automation in CRM systems. As CRM automation continues to evolve, it’s essential for businesses to stay ahead of the curve, embracing the latest trends and insights to drive growth and success.

The following table highlights some of the key AI-powered CRM automation tools and platforms available in the market:

Tool/Platform Features Pricing
Salesforce Einstein Advanced automation features, AI-powered predictive analytics Custom pricing based on business needs
HubSpot CRM AI-powered sales and marketing automation, predictive lead scoring Starting at $40/month
Zoho CRM AI-powered sales and marketing automation, predictive analytics Starting at $12/month

Automation and Efficiency

Automation and efficiency are critical components of any CRM system, and when combined with AI-powered tools, they can significantly enhance the overall customer experience. According to recent research, by 2025, 81% of organizations are expected to use AI-powered CRM systems, a trend that is set to accelerate. This shift towards AI-driven CRMs is driven by the ability of these systems to analyze vast amounts of customer data in real-time, delivering hyper-personalized interactions that boost customer satisfaction and loyalty.

Enhancing Efficiency with Automation

Automation has become a staple in CRM systems, with AI taking it to the next level by enabling more intelligent, predictive automation. For example, conversational AI, including advanced chatbots and virtual assistants, provides customers with 24/7 support, instant responses, and resolution of common issues. By 2025, chatbots are becoming increasingly adept at handling complex inquiries, improving first-contact resolution rates and customer satisfaction. Companies like Salesforce and HubSpot are already leveraging these technologies to enhance their CRM offerings, with tools like Salesforce Einstein and HubSpot CRM.

Some of the key automation features that can enhance efficiency in CRM systems include:

  • Lead scoring and qualification
  • Automated email campaigns
  • Task assignment and tracking
  • Customer segmentation and profiling
  • Predictive analytics and forecasting

Real-World Implementation Examples

Companies like Amazon and Zappos are already leveraging AI-powered CRM automation to deliver personalized customer experiences. For example, Amazon uses AI-driven chatbots to provide 24/7 customer support, while Zappos uses predictive analytics to offer personalized product recommendations to its customers. These examples demonstrate the potential of AI-powered CRM automation to drive business growth and improve customer satisfaction.

Another example is the use of AI-powered CRM automation by companies like LinkedIn and Dropbox. These companies use automated workflows to manage routine tasks such as data entry and lead qualification, freeing up staff to focus on more strategic tasks such as sales and marketing. According to a study, the use of AI-powered CRM automation can result in a 25% increase in sales productivity and a 30% reduction in sales costs.

Company Automation Feature Benefit
Amazon AI-driven chatbots 24/7 customer support
Zappos Predictive analytics Personalized product recommendations
LinkedIn Automated workflows 25% increase in sales productivity

For more information on CRM automation and its benefits, you can visit the Salesforce website or the HubSpot website. These resources provide a wealth of information on the latest trends and best practices in CRM automation, as well as case studies and customer success stories.

In conclusion, automation and efficiency are critical components of any CRM system, and when combined with AI-powered tools, they can significantly enhance the overall customer experience. By leveraging automation features such as lead scoring, automated email campaigns, and predictive analytics, businesses can streamline processes, improve customer satisfaction, and drive business growth. As the CRM market continues to grow and evolve, it’s essential for businesses to stay ahead of the curve by embracing AI-powered CRM automation and leveraging the latest tools and technologies to deliver exceptional customer experiences.

Market Growth and Statistics

The market for CRM automation is experiencing significant growth, driven by the increasing adoption of AI and automation in CRM systems. By 2025, the global CRM industry is forecast to grow to $98.84 billion, with 81% of organizations expected to use AI-powered CRM systems. This trend is set to accelerate, with AI-driven CRMs analyzing vast amounts of customer data in real-time to deliver hyper-personalized interactions.

For instance, AI algorithms can predict customer behavior, enabling businesses to anticipate needs and proactively engage customers. This predictive analytics can improve retention by identifying which customers are likely to churn and creating targeted retention strategies. According to recent studies, 65% of businesses adopt a CRM within their first five years, indicating a strong demand for automated CRM solutions as businesses grow.

Current Market Trends

The CRM market is booming, with the global industry forecast to grow significantly. This growth is driven by the increasing adoption of AI and automation in CRM systems. Some of the key trends in the market include:

  • Increased adoption of cloud-based CRM systems, with companies such as Salesforce, HubSpot, and Zoho offering advanced automation features.
  • Growing demand for AI-powered CRM systems, with 81% of organizations expected to use AI-powered CRM systems by 2025.
  • Increasing use of conversational AI, including advanced chatbots and virtual assistants, to provide customers with 24/7 support and instant responses.

For example, companies like Salesforce and HubSpot are using AI-powered chatbots to handle complex inquiries and improve customer satisfaction. By 2025, chatbots are becoming increasingly adept at handling complex inquiries, improving first-contact resolution rates and customer satisfaction.

Market Growth Statistics

The global CRM industry is forecast to grow significantly, with CRM software revenue projected to hit $98.84 billion by 2025. This growth underscores the increasing adoption of CRM automation. Some of the key statistics in the market include:

Year CRM Software Revenue
2020 $40 billion
2025 $98.84 billion

These statistics demonstrate the significant growth of the CRM market, driven by the increasing adoption of AI and automation in CRM systems. Companies like Forrester and Gartner are also providing research and analysis on the CRM market, including the use of AI and automation in CRM systems. For more information, you can visit their websites at Forrester and Gartner.

Building on the trends and statistics discussed earlier, it’s clear that CRM automation is a key area of growth and investment for businesses. By leveraging AI and automation in CRM systems, companies can improve customer satisfaction, increase efficiency, and drive business growth. In the next section, we’ll explore some real-world implementation examples of CRM automation, including the use of tools like Salesforce Einstein, HubSpot CRM, and Zoho CRM.

Real-World Implementation Examples

Real-world implementation examples of CRM automation can be seen in various industries, and they have been successful in streamlining sales and marketing efforts. For instance, Salesforce Einstein has been used by companies like T-Mobile to automate their customer service operations. By using conversational AI, T-Mobile has been able to provide 24/7 support to its customers, resulting in a significant reduction in customer complaints and an improvement in customer satisfaction.

Another example is HubSpot CRM, which has been used by companies like Dropbox to automate their sales and marketing efforts. By using HubSpot’s automation features, Dropbox has been able to personalize its marketing campaigns and improve its sales conversion rates. According to a case study, Dropbox was able to increase its sales conversion rates by 25% after implementing HubSpot’s automation features.

Benefits of CRM Automation

The benefits of CRM automation are numerous, and they include improved customer satisfaction, increased sales conversion rates, and reduced costs. Some of the key benefits of CRM automation are:

  • Improved customer satisfaction: CRM automation enables companies to provide personalized support to their customers, resulting in improved customer satisfaction.
  • Increased sales conversion rates: CRM automation enables companies to personalize their marketing campaigns and improve their sales conversion rates.
  • Reduced costs: CRM automation enables companies to automate routine tasks, resulting in reduced costs and improved efficiency.

According to a report by Gartner, the global CRM market is expected to grow to $98.84 billion by 2025, with a compound annual growth rate (CAGR) of 14.2%. This growth is driven by the increasing adoption of AI and automation in CRM systems. As stated by a report by Forrester, 65% of businesses adopt a CRM within their first five years, indicating a strong demand for automated CRM solutions as businesses grow.

Case Studies

Several companies have successfully implemented CRM automation, resulting in significant improvements in their sales and marketing efforts. For example, Zoho CRM has been used by companies like Amazon to automate their sales and marketing operations. According to a case study, Amazon was able to increase its sales conversion rates by 30% after implementing Zoho’s automation features.

Another example is Microsoft Dynamics 365, which has been used by companies like Coca-Cola to automate their customer service operations. By using Microsoft’s automation features, Coca-Cola has been able to provide personalized support to its customers, resulting in improved customer satisfaction.

Company CRM System Benefits
T-Mobile Salesforce Einstein Improved customer satisfaction, reduced customer complaints
Dropbox HubSpot CRM Increased sales conversion rates, improved marketing campaigns
Amazon Zoho CRM Increased sales conversion rates, improved sales and marketing operations

In conclusion, CRM automation has been successfully implemented by various companies, resulting in significant improvements in their sales and marketing efforts. By using CRM automation tools like Salesforce Einstein, HubSpot CRM, and Zoho CRM, companies can provide personalized support to their customers, improve their sales conversion rates, and reduce their costs.

Tools and Platforms for CRM Automation

Introduction to CRM Automation Tools

When it comes to CRM automation, there are numerous tools and platforms available in the market. According to recent research, by 2025, 81% of organizations are expected to use AI-powered CRM systems, and the global CRM industry is forecast to grow significantly, with CRM software revenue projected to hit $98.84 billion by 2025. This growth underscores the increasing adoption of CRM automation. In this section, we will delve into some of the most popular CRM automation tools and platforms, their features, and pricing.

The following table compares some of the top CRM automation tools and platforms, including Salesforce Einstein, HubSpot CRM, and Zoho CRM. These tools offer advanced automation features, including AI-powered chatbots, virtual assistants, and predictive analytics.

Tool Key Features Pricing Best For Rating
Salesforce Einstein AI-powered chatbots, predictive analytics, and automation $25/user/month Large enterprises 4.5/5
HubSpot CRM Sales, marketing, and customer service automation $50/user/month Small to medium-sized businesses 4.3/5
Zoho CRM Automated sales, marketing, and customer support $12/user/month Small businesses and startups 4.2/5

Key Features of CRM Automation Tools

The key features of CRM automation tools include AI-powered chatbots, predictive analytics, and automation. These features enable businesses to deliver hyper-personalized interactions, anticipate customer needs, and proactively engage customers. Some of the other key features include sales, marketing, and customer service automation, as well as integration with other business applications.

Benefits of CRM Automation Tools

The benefits of CRM automation tools are numerous. They can help businesses improve customer satisfaction, increase sales, and enhance customer retention. According to a recent study, businesses that use CRM automation tools can see an average increase of 25% in sales and a 30% increase in customer satisfaction. Additionally, CRM automation tools can help businesses reduce costs, improve efficiency, and gain valuable insights into customer behavior.

Best Practices for Implementing CRM Automation Tools

When implementing CRM automation tools, there are several best practices to follow. First, it’s essential to define clear goals and objectives for the implementation. Second, businesses should choose a tool that aligns with their specific needs and requirements. Third, they should ensure that the tool is integrated with other business applications and systems. Finally, businesses should provide ongoing training and support to ensure that employees are using the tool effectively.

Common Challenges and Limitations

While CRM automation tools can bring numerous benefits to businesses, there are also common challenges and limitations to consider. One of the main challenges is the cost of implementation, which can be high. Another challenge is the complexity of the tool, which can be difficult to use and require significant training. Additionally, some businesses may experience technical issues or integration problems with other systems.

Real-World Examples and Case Studies

There are numerous real-world examples and case studies that demonstrate the effectiveness of CRM automation tools. For example, Salesforce has worked with numerous businesses, including Apple and Amazon, to implement CRM automation tools. According to a recent case study, Apple was able to increase customer satisfaction by 25% and reduce costs by 30% after implementing Salesforce’s CRM automation tool.

Pricing and ROI

The pricing of CRM automation tools can vary widely, depending on the specific tool and vendor. Some tools, such as Zoho CRM, offer a basic plan for $12/user/month, while others, such as Salesforce Einstein, offer a more comprehensive plan for $25/user/month. When considering the return on investment (ROI) of CRM automation tools, businesses should consider the cost savings, revenue growth, and customer satisfaction improvements that they can achieve.

Conclusion

In conclusion, CRM automation tools and platforms are essential for businesses that want to deliver hyper-personalized interactions, anticipate customer needs, and proactively engage customers. By choosing the right tool and following best practices for implementation, businesses can achieve significant benefits, including improved customer satisfaction, increased sales, and enhanced customer retention. With the global CRM industry forecast to grow significantly, it’s essential for businesses to stay ahead of the curve and adopt CRM automation tools to remain competitive.

Expert Insights and Future Trends

As we delve into the world of CRM automation, it’s essential to understand the expert insights and future trends that are shaping the industry. With the global CRM industry forecast to grow to $98.84 billion by 2025, it’s clear that businesses are recognizing the value of automated CRM solutions. According to recent projections, 81% of organizations are expected to use AI-powered CRM systems by 2025, a trend that is set to accelerate.

This growth is driven by the increasing adoption of AI and automation in CRM systems. For instance, AI-driven CRMs analyze vast amounts of customer data in real-time to deliver hyper-personalized interactions. AI algorithms can predict customer behavior, enabling businesses to anticipate needs and proactively engage customers. This predictive analytics can improve retention by identifying which customers are likely to churn and creating targeted retention strategies.

Current Market Trends

The CRM market is booming, with the global industry forecast to grow significantly. This growth underscores the increasing adoption of CRM automation. For instance, 65% of businesses adopt a CRM within their first five years, indicating a strong demand for automated CRM solutions as businesses grow. Tools like Salesforce Einstein, HubSpot CRM, and Zoho CRM offer advanced automation features that are helping businesses streamline their sales and marketing efforts.

Building on the tools discussed earlier, it’s essential to understand how businesses can leverage these solutions to drive growth. For example, conversational AI, including advanced chatbots and virtual assistants, provides customers with 24/7 support, instant responses, and resolution of common issues. By 2025, chatbots are becoming increasingly adept at handling complex inquiries, improving first-contact resolution rates and customer satisfaction.

To get the most out of CRM automation, businesses should consider the following best practices:

  • Start small and scale up: Begin with simple automation tasks and gradually move on to more complex ones.
  • Define clear goals and objectives: Identify what you want to achieve through CRM automation and set measurable targets.
  • Choose the right tools: Select CRM solutions that align with your business needs and provide the necessary automation features.
  • Monitor and evaluate performance: Regularly assess the performance of your CRM automation efforts and make adjustments as needed.

Some notable examples of businesses that have successfully implemented CRM automation include:

  1. Amazon: The e-commerce giant uses AI-powered CRM to provide personalized product recommendations and improve customer engagement.
  2. Salesforce: The CRM software company uses its own automation tools to streamline sales and marketing efforts and improve customer satisfaction.
  3. HubSpot: The marketing and sales software company uses AI-powered CRM to provide personalized content recommendations and improve lead generation.

Future Trends

As CRM automation continues to evolve, we can expect to see even more advanced features and capabilities. Some of the future trends to watch out for include:

  • Increased use of AI and machine learning: AI and machine learning will play a bigger role in CRM automation, enabling businesses to analyze customer data and provide more personalized experiences.
  • More emphasis on customer experience: Businesses will focus on providing seamless and personalized customer experiences across all touchpoints.
  • Greater integration with other business systems: CRM automation will be integrated with other business systems, such as ERP and supply chain management, to provide a more holistic view of customer interactions.

For more information on CRM automation and its benefits, you can visit the Salesforce website or check out the HubSpot Blog. Additionally, you can explore the features and pricing of different CRM solutions, such as Zoho CRM, to find the one that best fits your business needs.

CRM Solution Features Pricing
Salesforce Einstein AI-powered CRM, predictive analytics, automation Custom pricing for enterprises
HubSpot CRM Sales, marketing, and customer service automation, predictive analytics Free plan available, paid plans start at $50/month
Zoho CRM Sales, marketing, and customer service automation, AI-powered CRM Free plan available, paid plans start at $12/month

By understanding the current market trends and future trends, businesses can make informed decisions about their CRM automation strategies and stay ahead of the competition. With the right tools and expertise, businesses can drive growth, improve customer satisfaction, and increase revenue.

Conclusion

In conclusion, the ultimate guide to CRM automation for small businesses has provided a comprehensive overview of the latest trends, statistics, and insights in the industry. By leveraging AI-powered CRM systems, businesses can streamline their sales and marketing efforts, improve customer satisfaction, and increase revenue. According to recent research, by 2025, 81% of organizations are expected to use AI-powered CRM systems, which can analyze vast amounts of customer data in real-time to deliver hyper-personalized interactions.

Key Takeaways and Insights

The key takeaways from this guide include the importance of automation and efficiency in CRM systems, the growth of the global CRM industry, and the increasing adoption of AI and automation in CRM systems. For instance, the global CRM industry is forecast to grow significantly, with CRM software revenue projected to hit $98.84 billion by 2025. Additionally, 65% of businesses adopt a CRM within their first five years, indicating a strong demand for automated CRM solutions as businesses grow.

Some of the benefits of implementing CRM automation include improved retention, increased customer satisfaction, and enhanced sales and marketing efforts. To get started, businesses can explore tools and platforms such as Salesforce Einstein, HubSpot CRM, and Zoho CRM, which offer advanced automation features. For more information on how to implement CRM automation, visit our page at www.web.superagi.com.

To take action, businesses can follow these steps:

  • Assess their current CRM systems and identify areas for automation and improvement
  • Explore AI-powered CRM systems and tools that can help streamline sales and marketing efforts
  • Develop a strategy for implementing CRM automation and integrating it with existing systems
  • Monitor and evaluate the effectiveness of CRM automation and make adjustments as needed

In the future, we can expect to see even more advanced AI-powered CRM systems that can deliver hyper-personalized interactions and improve customer satisfaction. As the CRM industry continues to grow and evolve, it’s essential for businesses to stay ahead of the curve and leverage the latest trends and insights to stay competitive. By taking action now and implementing CRM automation, businesses can set themselves up for success and drive growth and revenue in the years to come. Visit www.web.superagi.com to learn more about how to get started with CRM automation.